Results tagged “business”

I'm more than a little jaded by the plethora of "social" sites and services that have been springing up over the last couple of years.

Do we really need another one?

What can site X offer that isn't already available via sites A, B or C?

That was my state of mind when I first heard about IGO people.

I'll be honest. I didn't want to signup and I couldn't see any benefit in having "yet another bloody login".

However a good friend asked me to give it a try, so I did.

IGO People is a slightly different concept:

I - individuals
G - groups
O - organisations

And the entire site is structured around these three types of user (admittedly there is an overlap...)

I grabbed a quick screenshot of the homepage a few minutes ago:
It's a nice way to interact and discuss organisations (companies etc.,) groups and individuals. What makes it a small bit different is that a lot of the content isn't behind a "wall" (unlike so many of the social network sites)

It's still in beta and they are adding new features, but it could become a very useful platform for companies and their clients who seek a medium to interact. While facebook has its "groups" and "pages" the IGO platform would appear to be more open and flexible and hopefully will remain less cluttered (ie. no annoying apps )

One to watch!

People buy goods and services based on recommendations from other people. You can advertise to your heart's content, but other people's recommendations make all the difference.

LouderVoice, which is Irish by the way, allows people to share their reviews of products, services, books, films, etc., etc. very easily. You can either post your review directly on their website or interact with them using a range of other methods, such as SMS or "tags" on your blog or twitter.

While the service always struck me as being "cool" and all that I couldn't see how they were going to make any money out of it. However they have since unveiled their business solutions which do have a proper revenue stream.

Their new business service allows business owners to easily collect reviews and testimonials from their customers (one company is encourages customers to post reviews by putting stuff on the bottles they sell!)

It's a really nice idea and hopefully the business side of it will prove successful.